Many factors affect the value of your home in today's market. The savvy homeowner understands the importance of these factors in an ever-changing market. When you are ready to place your home on the market, Bobbie Williams will happily assist you in assessing your home to place it in the best possible light. Some of the factors to consider when determining the value of your property:

• LOCATION - is the single most important factor in determining the value of your home.
• COMPETITION - Prospective buyers compare your property against competing properties. Buyers will perceive value based upon properties that have sold or are available in the area. An informed realtor will research the competition from current, available, reliable sources to use as a tool in determining your property's value. While no property be may an exact match to yours, this information provides a good reference source in a comparative market analysis.
• TIMING - Property values are affected by the current real estate market. As the real estate market cannot be manipulated, a flexible marketing plan should be developed which analyzes the current marketing conditions and individual features of the property.
• CONDITION - The condition of your property affects the price and speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are important. Optimizing the physical appearance of your home will maximize the buyer’s perception of value.
• PRICE - Pricing your home properly from the beginning is an important factor in determining the length of time it will take to sell your home. A competent Realtor will review with you their home marketing plan to assist you in determining the best possible asking price. Once the market has been tested at your original asking price, periodic reviews should be make to ensure you remain competitive.